Chelsea Heath

Controlla Voice

What if a voice could go further than the artist could sing?

Type
Product
Made with
AI
Year
2024

DRAFT — written from the brief. Every unverified fact is marked [Chelsea: …]. Nothing here is invented; fill the brackets and the draft becomes the story.

  1. 01

    The what if

    I wanted to know how far AI could push the creative boundary, and a singing voice is where that question gets personal. What if a voice could go further than the artist could sing?

  2. 02

    The wall

    Answering it properly meant building a company, not a prototype, and then handing the result to every artist rather than keeping it. [Chelsea: what was the hardest part — the model, the product, or convincing artists it was for them?]

  3. 03

    The making

    I co-founded Controlla to find out, and my part was making the tool usable by artists who are not engineers. I ran the voice-swap redesign from April to May 2024. [Chelsea: what changed in that redesign, and what did you learn from watching artists use the old one?]

    • [Chelsea: caption for process photo 1 — the product before the redesign]
    • [Chelsea: caption for process photo 2 — the redesign in progress]
    • [Chelsea: caption for process photo 3 — the shipped voice-swap flow]
    • [Chelsea: caption for process photo 4 — an artist using it]

  4. 04

    The moment

    [Chelsea: the first time an artist heard their own voice do something they could not sing — who was it, and what did they say?]

  5. 05

    The next what if

    —

    This one is deliberately left open. The question is still running, so there is no next what-if to hand it to yet.

What I found out

It can. I co-founded the company to find out.